Tag: small business

4 people discussing paid media
Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. It’s no wonder that businesses are […]
LinkedIn advertisers more professional
LinkedIn is not just a job searching and networking platform. It has also grown into an advertising hotspot. With LinkedIn advertising, you can reach a highly targeted audience of professionals and create a strong brand presence. 50% of people see brands as higher quality when they advertise on LinkedIn. It gets even more interesting when you […]
Goal setting for social media managers this 2023
01 Feb How Social Media Managers Can Set Measurable Goals for 2023   Posted at 09:15h in Social Media Marketing by Kate Pauline Ready. Set. Goals!  It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you’re still working on it. Here’s an approach that will […]
What Are the Benefits of Social Media Marketing?
Social media marketing. As a school marketer, there’s no way you haven’t heard of it yet. Social media has changed the whole world and also the world of marketing. So why should your school be spending time marketing on social media? Here are 13 benefits of social media marketing for your school. Showcase your school […]
best social media tools
17 Nov Best Social Media Management Tools To Make You a Superstar Posted at 21:15h in Announcements by Kate Pauline As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach.    […]
How To Use AI In Social Media Marketing
There are several ways that businesses can use artificial intelligence (AI) in social media marketing: Social media listening: AI tools can help businesses monitor social media channels for mentions of their brand, industry keywords, and other relevant topics. Customer service: AI chatbots can be used to answer customer questions and resolve issues on social media […]
Firebase Tech Stack for Social Media
When we started Ayrshare we were keen on using an infrastructure as a service platform and avoid server setup, SSL certs, opening ports, etc. Time to market, right. Amongst the many platforms out there we choose Firebase. It was an easy decision for us since we are very comfortable with Firebase having built, and even […]
What Are the 4 Stages of Inbound Marketing for Schools?
Do you know the stages of an inbound marketing strategy? It is a methodology that more and more schools use because it allows you to attract, convert, enroll and retain students using the right content at the right time. Here are the four stages of inbound marketing you can use to create your own comprehensive […]
TikTok influencers
What happens when you give businesses, both big and small, the opportunity to grab instant eyeballs, and drive traffic and conversions? All while riding on the coattails of someone that’s already in touch with their target audience and enjoys their trust? You get influencer marketing, a marketing juggernaut that perfectly balances reach and relatability.  Ever […]
25 Inbound Marketing Tools For School Marketing
Inbound marketing for schools is all about helping potential families find your school. It is a strategic approach to creating valuable content that inspires families to want to learn more about your school. It’s also about being present wherever your potential families are engaged. Inbound marketing services, such as email marketing, content, SEO,  and marketing […]